Privacy Policy

Last updated: January 20, 2026

Olivia Jean Boutique operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Olivia Jean Boutique is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Who We Are

Olivia Jean Boutique is the data controller responsible for your personal information under UK data protection law. Our contact details are set out at the end of this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Card payments are processed securely by our payment provider(s); we do not store full card numbers on our own systems.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Our Legal Basis for Processing

Under the UK GDPR, we only process your personal information where we have a valid legal basis to do so. Depending on the purpose, we rely on one or more of the following:

Performance of a contract, e.g. to process and fulfil your order.
Legitimate interests, e.g. to improve our Services, prevent fraud, and for certain marketing to existing customers, provided this doesn't override your rights and interests.
Consent, e.g. for marketing emails to new subscribers or non-essential cookies, which you can withdraw at any time.
Legal obligation, e.g. to keep records for tax and accounting purposes.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you, such as recommending products related to your purchases.
Marketing and Advertising. Where we have your consent or another valid legal basis, we use your personal information for marketing purposes, such as to send marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart. You can opt out of marketing at any time — see "Your Rights and Choices" below.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, and to detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity.
Communicating with You. We use your personal information to provide you with customer support and to be responsive to you.
Legal Reasons. We use your personal information to comply with applicable UK law or respond to valid legal process, including requests from law enforcement or regulators, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. You have a right to object to your information being used for direct marketing, including profiling connected to it — see "Your Rights and Choices" below.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or sale of the business, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you, with appropriate safeguards in place as described under "International Transfers" below. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our Store, along with other merchants and with Shopify. In these circumstances, Shopify acts as an independent controller and is responsible for the processing of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/consumers or the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not directed at, and are not intended to be used by, children, and we do not knowingly collect personal information from children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information without your consent, please contact us using the details below so we can delete it.

Security and Retention of Your Information

We take appropriate technical and organisational measures to protect your personal information, but no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy, including to maintain your account, provide you with the Services, comply with our legal obligations (such as UK tax and accounting record-keeping requirements), resolve disputes, and enforce our agreements.

Your Rights and Choices

Under the UK GDPR, you have the following rights in relation to your personal information, subject to certain exceptions and limitations:

Right of Access. You can request a copy of the personal information we hold about you.
Right to Erasure. You can ask us to delete personal information we hold about you, in certain circumstances.
Right to Rectification. You can ask us to correct inaccurate or incomplete personal information.
Right to Data Portability. You can ask to receive a copy of certain personal information in a structured, commonly used, machine-readable format, and to have it transferred to another provider, in certain circumstances.
Right to Object. You can object to our processing of your personal information where we rely on legitimate interests, including for direct marketing.
Right to Restrict Processing. You can ask us to pause our processing of your personal information in certain circumstances.
Right to Withdraw Consent. Where we rely on your consent, you can withdraw it at any time; this won't affect the lawfulness of processing carried out before you withdrew consent.
Managing Communication Preferences. You may opt out of marketing emails at any time using the unsubscribe link in our emails. We may still send you non-promotional emails, such as those about your account or orders.

You can exercise these rights by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have with respect to Shopify's own processing, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request. We aim to respond to all legitimate requests within one month, as required under the UK GDPR.

Complaints

If you have any concerns about how we process your personal information, please contact us first using the details below so we can try to resolve it. You also have the right to lodge a complaint with the UK's independent data protection regulator, the Information Commissioner's Office (ICO):

Website: https://ico.org.uk/make-a-complaint/
Helpline: 0303 123 1113

International Transfers

We may transfer, store and process your personal information outside the United Kingdom, including in countries that may not have data protection laws equivalent to those in the UK. Where we do so, we rely on recognised transfer mechanisms, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the European Commission's Standard Contractual Clauses, or a UK adequacy regulation confirming the destination country provides an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date above.

Contact Information

Store name: Olivia Jean Boutique

Company name: HMU Commerce

Company Address: Middeleeuwen 24, 7722ZB, Dalfsen, The Netherlands

Warehouse Address: 726 Pinebank, Tullygally, Craigavon, BT65 5DA, United Kingdom

Phone: [telefoonnummer invullen]

Email: support@oliviajeanboutique.com

Monday to Friday | 09:00 – 17:00 (GMT)

Weekends | 11:00 – 16:00 (GMT)

We aim to respond to your inquiries within 24 hours.